Practices
Brand
Perception
Brand perception takes a giant leap beyond media relations or PR influence. Our programs help to shape positive market outcomes, from product acceptance and investor receptivity to public interest and government action. We develop compelling platforms and creative communications strategies that allow brands to stand out in today’s crowded marketplace.
GlobalFluency is a powerful brand communications partner with proven methodologies, innovative practices and global media and influencer relationships for building awareness and shaping perceptions worldwide.
You’re looking for a powerful communications partner. We have proven methodologies, innovative practices and global media and influencer relationships for building awareness and shaping perceptions worldwide. GlobalFluency excels in helping our partners develop compelling platforms and creative communications strategies that allow them to stand out in today’s highly competitive and often crowded marketplace.
Our programs help to shape brand perceptions, from product acceptance and investor receptivity to public interest and government action. It goes beyond an effective media relations campaign or positive PR; brand perception management is all about predisposing the marketplace and shaping market mindsets.
GlobalFluency has embraced highly effective methodologies, relationship management practices and standardized procedures that ensure a consistently high level of media and analyst communications in North America and all regions of the world.
When you break down the elements of our brand perception management practice, GlobalFluency’s key capabilities include:
- Communications counseling
- Strategy and messaging
- Corporate identity building and branding
- Product launches and go-to-market communications
- Vertical market and customer evangelism
- Competitive market intelligence and combat communications
- Crisis management and issue containment
- Investor and financial relations
- Media relations
- Product publicity, reviews and awards
- Trade show and event marketing
- Speaker bureau set-up and operation
- Executive thought leadership positioning and preparation
We consistently deliver exceptional results, as evidenced by our archive of placements available online, with a sampling of our most recent placements to the right.
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Making Content the Cornerstone of Customer Engagement
Customer-centric content and authority leadership are critical to building brand trust, accelerating lead acquisition and shortening selling cycles.
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