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Are public relations and marketing the yin and yang of modern business
Orla Clancy of Strategic Magazine spoke to professionals in both fields of public relations and marketing featuring Donovan Neale-May, executive director at the CMO Council. He addressed what is the current relationship between public relations and marketing and how they co-exist together. The relationship between PR and marketing evolved during 2020 and Neale-May explains why messaging to consumers became extremely important during the pandemic. He also explained while they may have two different functions they can work together efficiently.
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How Disruptive CMOs Invest Their Marketing Budgets in 2021 and Beyond
The pandemic had heavy consequences and marketing budgets did not escape its wrath as the expected growth for 2020 was adjusted to 1.6%. Samantha Pratt Lile of Beautiful.ai complies with data from a CMO Council Survey that discusses the future of marketing budgets in the current pandemic environment. The data examines how 2021 budgets have been transformed due to COVID-19, on if 2022 will see a return to normalcy, and will the marketing industry continue its digital transition. More »