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CMO Compensation at Growth-Stage Companies Has Risen; The Future Looks Less Bright

Sep 28, 2022 - Wall Street Journal
Donovan Neale-May, executive director of the Chief Marketing Officer Council, a global network of 16,500 senior brand marketing executives, said that as the role has become more complex, it has been a larger challenge to find and keep digital marketing leaders.

The New Events Era: Mastering a Complex New Landscape

Apr 25, 2022 - Marketing Dive
According to a new report produced by CMO Council in association with Cvent, “Aligning Strategy, Teams and Tech for Success in a New Era of Events,” about 64% of those surveyed are “moderately effective” or “not effective” at executing virtual events that deliver value. The study also found that 36% of marketers are experiencing severe virtual-event registration fatigue and a loss of connection with customers. Again, the impulse from marketers may be to push all their efforts in budget into in-person experiences.

CMO Council to Track Brands Boycotting Russia

Mar 11, 2022 - Retail Touch Points
The CMO Council has begun sharing its list of “Brands Bucking Russia” to highlight the companies withdrawing their business from Russia in response to the country’s invasion and continued attacks on Ukraine, with plans to update the list daily. Major brands, including Adidas, Amazon, Apple, eBay, Hermès, Levi’s and LVMH are just a few of the names already on the roster.

Inside the C Suite: CMOs Weigh in on NextGen Events

Feb 9, 2022 - Exhibitor Magazine
What does the future hold for exhibit and event marketers? Will virtual events outlive COVID? Will in-person trade shows ever return to pre-pandemic levels? And how will future events compare to what was once considered normal? Based on the recent CMO Council Report "Aligning Strategy, Teams and Tech for Success in a New Era of Events," Sally Ann Lopez, the senior director of marketing and operations for the CMO Council, will give us a glimpse into the C suite, including what CMOs really value, how they see face-to-face evolving, and what predictions they have for the future of our industry.

Marketing in 2021: Navigating Through Change

Aug 17, 2021 - The CX Pod
The host of The CX Pod Judith Aquino spoke with Donovan Neale-May, founder and executive director of the Chief Marketing Officer Council, about the biggest challenges—and opportunities—facing marketers today. Donovan discussed how marketing has been more linked to customer experience and why companies are increasing the rate of hiring fractional CMOs.

CMO report says CMOs are at risk of being left behind in digital marketing

Jul 14, 2021 - Media Update
The Chief Marketing Officer (CMO) Council, in partnership with Evocalize, has published a new report titled, The Exponential Power Of Collaborative Marketing. This new report details how collaborative marketing can bring companies such as CPG suppliers, financial services firms, local businesses and partner networks into the data-driven digital marketing revolution.