AFRICA’S FERTILE MOBILE LANDSCAPE GIVES RISE TO VAST DATA FIELDS TO GROW CUSTOMER INSIGHTS AND OFFER INNOVATIVE SERVICES New CMO Council Research Finds Regional Telcos in Strong Position to Leverage Mobile Consumer Data to Harvest New Revenue Streams from Valued Services More »
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South African marketing leader Audrey Naidoo’s Podcast “Let’s Talk Digital” welcomes guest Donovan Neale-May, Executive Director of the Chief Marketing Officer (CMO) Council, to explain how marketing has affected the transformation of digital-first organizations. Neale-May analyzes how the industry has adapted through the COVID-19 pandemic to meet raised expectations for marketers. He also explains his journey to how he created the CMO Council.
Orla Clancy of Strategic Magazine spoke to professionals in both fields of public relations and marketing featuring Donovan Neale-May, executive director at the CMO Council. He addressed what is the current relationship between public relations and marketing and how they co-exist together. The relationship between PR and marketing evolved during 2020 and Neale-May explains why messaging to consumers became extremely important during the pandemic. He also explained while they may have two different functions they can work together efficiently.
The pandemic had heavy consequences and marketing budgets did not escape its wrath as the expected growth for 2020 was adjusted to 1.6%. Samantha Pratt Lile of Beautiful.ai complies with data from a CMO Council Survey that discusses the future of marketing budgets in the current pandemic environment. The data examines how 2021 budgets have been transformed due to COVID-19, on if 2022 will see a return to normalcy, and will the marketing industry continue its digital transition. More »
The challenges facing CMOs
Donovan Neale-May, Executive Director, CMO Council shares his thoughts on marketers as they increasingly control a bigger part of the technology budget. What are they spending it on and what is working?
Executive Briefing: Creating Marketing Leadership
The impact of rapidly evolving technology on marketing leadership is critical. In an interview with the C-Suite Network, Donovan Neale-May discusses how marketing leaders are keeping pace with the latest digital marketing trends.
news & media coveragesee
THE MOST CHALLENGED BRANDS IN 2019 AND ISSUES IMPACTING BRAND PERCEPTION [INFOGRAPHIC]
Jan 07, 2020 - BizCommunity
There have been many self-inflicted brand reputation hits in 2019. The CMO Council has selected a few notable names experiencing hard knocks and has also listed what made them punching bags for media, regulatory, customer and market detraction.
TRUST AND PRIVACY IN 2020 - HOW SHOULD BRANDS APPROACH CCPA, AND PRIVACY-ASSURED MARKETING?
Jan 03, 2020 - Diginomica
California's CCPA, now in effect, brings data privacy into focus on U.S. shores. But does meeting privacy guidelines like GDPR and CCPA lead customers to trust marketers? Not so fast.
MARKETING COULD BE YOUR DEMAND CHAIN'S WEAKEST LINK
Dec 16, 2019 - Industry Week
Manufacturing managers have long harbored the suspicion that the marketing department didn't exactly see eye-to-eye with them on the importance of supply chain management.