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Wilocity
Wilocity, a pioneering developer of 60 GHz multi-gigabit wireless chipsets, looked to GlobalFluency as a branding and communication partner to help build the company’s position in the emerging WiGig technology market. GlobalFluency’s work included corporate and technology messaging and positioning, development of a new corporate web site, as well as the creation of a wide range of other marketing and communications materials. The agency performed extensive go-to-market communications to drive industry conversation and media coverage of company’s products and technology and the need for very high-speed wireless data transfer to enable new applications in the mobile computing, consumer electronics and peripheral markets. Qualcomm acquired Wilocity in July 2014.