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SAP has an over five-year relationship with GlobalFluency and our affinity network, the Chief Marketing Officer Council.  Our efforts have helped build the SAP brand and business pipeline with global marketing organizations and further position SAP’s Big Data analytics platform, Hybris. The CMO Council and GlobalFluency are in the midst of a major campaign focused on the value of Big Data and customer insights in driving customer engagement and revenue. The program includes global and regional research reports and other content, executive roundtable discussions, and the launch of a campaign web site for the Customer Experience Board. The CMO Council recently staged an Elite Retreat that drew 90 CMOs and senior marketing executives at the SAP Sapphire conference and proved to be a great opportunity for SAP executives to engage and interact with many of their strategic target customers.