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South African marketing leader Audrey Naidoo’s Podcast “Let’s Talk Digital” welcomes guest Donovan Neale-May, Executive Director of the Chief Marketing Officer (CMO) Council, to explain how marketing has affected the transformation of digital-first organizations. Neale-May analyzes how the industry has adapted through the COVID-19 pandemic to meet raised expectations for marketers. He also explains his journey to how he created the CMO Council.
Orla Clancy of Strategic Magazine spoke to professionals in both fields of public relations and marketing featuring Donovan Neale-May, executive director at the CMO Council. He addressed what is the current relationship between public relations and marketing and how they co-exist together. The relationship between PR and marketing evolved during 2020 and Neale-May explains why messaging to consumers became extremely important during the pandemic. He also explained while they may have two different functions they can work together efficiently.
The pandemic had heavy consequences and marketing budgets did not escape its wrath as the expected growth for 2020 was adjusted to 1.6%. Samantha Pratt Lile of Beautiful.ai complies with data from a CMO Council Survey that discusses the future of marketing budgets in the current pandemic environment. The data examines how 2021 budgets have been transformed due to COVID-19, on if 2022 will see a return to normalcy, and will the marketing industry continue its digital transition. More »
The CMO Council has partnered with 120 executive business leaders from the C-Suite Network, Business Performance Innovation (BPI) Network, and a Harvard Business School alumni association to present the results of a C-suite marketing scorecard report. Findings proved to show how marketing is in “good standing with management and functional peers” but there are still methods of improvement. The report identifies areas for continued development in regards to modernization and automation and more. More »
In recent years, the importance of cybersecurity couldn’t be more essential. Are CMOs playing their part in making sure their business is protected? The 2021 Global Digital Trust Insights Survey answers these questions. Despite companies operating under the assumption that cybersecurity should not be taken seriously, the risk of inaction could prove to have serious ramifications. More »
Marketing technology is continuing to evolve in technology and CMOs are struggling to keep up. They have yet to listen to the customer feedback in regards to their needs and requests. This survey addresses how companies have enough data but are failing to use it effectively. The report, “Forging the Future of Customer Experience: Building a Unified Data Foundation for Turning Customer Insight into Action,” discovers what challenges leaders are facing in leveraging the data and what needs to be done to turn insight into action. More »
COVID-19 has bought unforeseen challenges that have made CMOs make sure they are monitoring their data insights as closely as possible. Marketing leaders predict the pandemic will rattle the stability of marketing. But those equipped with real-time data analysis will be better prepared to handle the upcoming storm that is coming. More »
The pressure is on for CMOs to deliver upon increasing demands for business performance. Using all the resources at their deposal is critical in maintaining a healthy growth strategy. That’s why CMO Council and BPI Network have collaborated to ensure enterprises have the ability and tools they need to innovate and change their current business model. More »
Interview with Donovan Neale-May. Podcast
Donovan Neale-May shares how the CMO Council, a now 16,000 member organization, started as an idea scratched out on a napkin. Listen »
Using Intelligence to Better Understand, Influence and Activate the Customer Journey
“When we start to talk about customer experience, do you all remember the game 'Risk'? Risk is called the game of strategic conquest. And for a long time, when we start to talk about Marketing and putting campaigns together and going out and blasting people with emails, marketing sometimes can feel like we’re playing a big game of Risk. That we’re actually talking about a conquest over a segment or a country of customers. But the problem is that today’s day and age, the battlefield that we are on, is extremely cluttered. There are messages that are popping up everywhere. And our consumers are making decisions on their own journey, mapping their own experiences and their own paths to where they are engaging with us and how they are purchasing- all of a sudden those conquests, risk takes on a whole new meaning.” More »
The Next Step to Delivering Exceptional Experiences
“There’s a discrepancy between marketers making the all digital assumption until there’s a problem and the customer who’s telling us they’re not exclusively digital, in fact, it’s dependent on what they want to do and when they want to do it.”- Liz Miller More »
Naele-May's presentation to the DEMO Traction crowd drew on research including the CMO Council study entitled "Integrate to Accelerate Digital Marketing Effectiveness," in which only 9 percent of more than 200 global marketers surveyed said they had a highly evolved digital marketing model with a clear path of evolution appeal. More »
"Executive sprawl" and the proliferation of C-level titles acrosss multiplying turfs and sub-divisions or responsibility including "chiefs" of revenue, digital, data, customer experience, relationships, insights and innovation, is chellenging CMOs to consolidate authority and assert ownership of these critical roles in their organizations. In many organizations, marketing struggles for legitimacy and credibility. More »
May 1, 2013 - Connect Daily
The May/June 2013 issue of Connect Daily features a Q&A with the CMO Council's own Executive Director, Donovan Neale-May. Read the full article to discover first-hand insights and best practices on how to get the most from people-produced content. More »
A GlobalFluency white paper on the value of peer-powered content in building brands and growing business opportunities.
Customer-centric content and are critical to building brand trust, accelerating lead acquisition, and shortening selleing cycles. This article by Dave Murray, head of GlobalFluency's Content Marketing practice, demostrates how BtoB leasers like Symantec, Oracle, Cognos, SGI and others are using peer-powered, insight-driven content campaingns to engage target audiences around highly relevant topics and conversations that drive measurable brand and businesss results. Complimentary download »
Donovan Neale-May, CEO, Globalfluency, and CMO Council Executive Director, presenting at Demo Traction Boston, September 2015.
Puslidhed on Apr. 15 2015.
CMO Council's Liz Miller on research about how organizations are using analytics to improve how they engage with mobile customers.