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Navis is a leading software and services company serving the global container shipping industry. GlobalFluency worked with Navis over several years to upgrade its go-to-market initiatives and design and build new corporate web sites for Navis and its subsidiary, XVELA, including the creation of new graphical icons and thought leadership content to raise the company’s brand authority and voice in advocating for accelerated digitalization and transformation of the Maritime Industry. Thought leadership studies undertaken by GlobalFluency and its Business Performance Innovation (BPI) Network sparked industry-wide discussion and affirmation of need for accelerated change and a new, more open collaboration infrastructure. It drove widespread global media coverage for and generated more than1,500 report downloads across the industry.