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Twerly, an off-grid street lighting solution based in South Africa, sought a full-service, global market penetration strategy and brand execution. Twerly streetlights offer a sustainable lighting solution with ancillary features including WiFi access, home appliance battery charging, video surveillance, and remote monitoring capabilities. GlobalFluency developed both a South Africa-specific and a global market penetration strategy, including competitive analysis, highlights of top differentiators, identification of key market access points, and go-to-market channel and partner targets. GlobalFluency made multiple partner introductions, some of which led to new market solutions and ventures. GlobalFluency also designed and developed a full brand identity and customer-facing website including key content, market applications and product breakdown. This scalable website allows for future purchasing and for customers to monitor their Twerlys directly from the website portal.