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GenZe manufactures and sells electric scooters and e-bikes in the North American market. The company sought to build a distinctive brand that appealed to consumers seeking new modes of transportation that were more efficient, fun and ecological in urban and college settings. GlobalFluency worked with GenZe to create a compelling story, messaging and look, including developing a wide range marketing and sales materials that brought the GenZe brand to life. These included event signage, print collateral, web presence, advertising and more. The agency also worked with GenZe on a highly success media relations and social campaign to raise its visibility and market footprint.