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Radiesse by Bioform

Radiesse is the next-generation dermal filler that delivers a “natural look that lasts.”  While BioForm Medical had been offering the filler as an off-label, pre-FDA approved product, they wanted to relaunch and rebrand it upon FDA Approval for use in the correction of moderate to severe lines and wrinkles.  BioForm hired GlobalFluency for this massive assignment. The agency developed a new Radiesse brand identity system, architected new brand positioning and messaging, and designed a new web site with significantly enhanced design and functionality. We created a full range of corporate collateral to assist in the sales process and drive demand generation programs. GlobalFluency also produced a comprehensive Physician Practice Marketing kit, including collateral, DVDs, and office signage for physicians to use in their individual practice marketing programs.