News Spotlight - Intelligent Market Engagement (IME)

Making Content the Cornerstone of Customer Engagement.
A GlobalFluency white paper on the value of peer-powered content in building brands and growing business opportunities.
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BtoB, The Magazine for Marketing Strategists, named Donovan Neale-May, Executive Director of the Chief Marketing Officer (CMO) Council, to its Who's Who in B2B Marketing 2012 list.
This annual Special Report features the top 100 key thought leaders and movers and shakers across a broad spectrum of the marketing industry. Neale-May was listed for the third consecutive year in the Associations category.
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FEATURED NEWS The CMO-CIO Alignment Imperative: Integrating Digital to Drive Insurance Enterprise Performance By Liz Miller, Chief Marketing Officer (CMO) Council For insurers to maximize digital opportunities, marketing and IT leaders must collaborate to create an integrated digital marketing and technology road map, says Liz Miller, CMO Council. Read » 08.29.12 Mobile Phone Users Lack Loyalty But Rely Heavily on Service "Consumers are seeking fast, reliable, and predictable access to services and experiences they initiate using their mobile devices," noted Liz Miller, Vice President of Marketing Programs for the CMO Council, which represents 6,000 senior marketers controlling some $300 billion in aggregated annual spend. "While they can’t live without their mobile devices, they certainly aren’t hesitant to vocalize their dissatisfactions and express their freedom of choice in selecting another service provider." Read »


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