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Naele-May's presentation to the DEMO Traction crowd drew on research including the CMO Council study entitled "Integrate to Accelerate Digital Marketing Effectiveness," in which only 9 percent of more than 200 global marketers surveyed said they had a highly evolved digital marketing model with a clear path of evolution appeal. More »
"Executive sprawl" and the proliferation of C-level titles acrosss multiplying turfs and sub-divisions or responsibility including "chiefs" of revenue, digital, data, customer experience, relationships, insights and innovation, is chellenging CMOs to consolidate authority and assert ownership of these critical roles in their organizations. In many organizations, marketing struggles for legitimacy and credibility. More »
May 1, 2013 - Connect Daily
The May/June 2013 issue of Connect Daily features a Q&A with the CMO Council's own Executive Director, Donovan Neale-May. Read the full article to discover first-hand insights and best practices on how to get the most from people-produced content. More »
A GlobalFluency white paper on the value of peer-powered content in building brands and growing business opportunities.
Customer-centric content and authority leadership are critical to building brand trust, accelerating lead acquisition, and shortening selleing cycles. This article by Dave Murray, head of GlobalFluency's Content Marketing practice, demostrates how BtoB leasers like Symantec, Oracle, Cognos, SGI and others are using peer-powered, insight-driven content campaingns to engage target audiences around highly relevant topics and conversations that drive measurable brand and businesss results. Complimentary download »
Donovan Neale-May, CEO, Globalfluency, and CMO Council Executive Director, presenting at Demo Traction Boston, September 2015.
Puslidhed on Apr. 15 2015.
CMO Council's Liz Miller on research about how organizations are using analytics to improve how they engage with mobile customers.