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Channels of Influence

We believe in the power of global connections. GlobalFluency owns and operates exclusive Affinity Networks™, which are highly respected membership groups and communities that serve as critical global channels of insight, access and influence.

Chief Marketing Officer (CMO) Council

The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries. More »

BPI Network

The Business Performance Innovation (BPI) Network is an influential group of senior-level executives driving transformation, process re-invention, organizational innovation, lean operation, and competitive adaptability in multi-national enterprises worldwide. More »

Customer Experience Board

A groundbreaking thought leadership program, the Customer Experience Board is addressing the critical need for communications service providers to optimize customer experience and heighten retention in a highly convergent, competitive, and demanding customer market. More »


The Global Renewable Energy and Environmental Network (GREEN) is an affinity group comprised of corporate, non-profit, academic and government professionals committed to the development and adoption of a wide range of clean energy and sustainability solutions. The community is dedicated to advancing environmental and economic priorities to develop lasting, continuous, scalable business advantage and positive environmental outcomes. More »


The Coalition to Leverage and Optimize Sales Effectiveness (CLOSE) is an affinity network and online community channel that will help sales, marketing and channel professionals further their interactions, increase understanding of their allied functional areas, and provide the necessary tools, techniques and best practices for improved customer acquisitions and value building. More »

Content ROI Center

The Content ROI Center is a go-to source of thought leadership and services to help marketers more fully leverage the power of content to grow business opportunities and brand presence. We work with global marketing leaders to identify and overcome pain points, define best-in-class practices and resources, educate marketing teams, and design winning themes and campaigns. More »

CMO/CIO Alignment

The Business Performance Innovation (BPI) Network and the Chief Marketing Officer (CMO) Council have teamed with Accenture Interactive to present a new authority leadership initiative targeting the ever-changing but critical relationship between the CMO and the CIO. In today's business climate of exponential information growth and technology dependency, this authority leadership campaign leverages and aggregates insights from key IT and marketing stakeholders to address the need for tighter alignment and collaboration between these functional groups. It also looks at best practice situations where functional integration has produced significant results, values and outcomes. More »

Mobile Relationship Marketing

This initiative is designed to explore where and how mobile relationship marketing (MRM) is being embraced across multiple industries to ensure continuous customer touch and interaction, sustained support and service, closer and more dependent connectivity, as well as greater insight and intimacy. A report produced by the CMO Council includes best practices of early winners in mobile and executive perspectives from Anheuser-Busch InBev, Beam Global, Caesars Entertainment, Coca-Cola Company, Earthbound Farm, Eastman Kodak, Four Seasons Hotels & Resorts, JP Morgan Chase, NASCAR, Royal Caribbean Cruises, Sony Entertainment Television, Turner Entertainment Networks Asia, Unilever, Virgin America and Wyndham Hotel Group. More »

Digital Marketing Performance Institute

The Digital Marketing Performance Institute is a strategic interest group dedicated to providing tools and resources to help enhance the execution and effectiveness of digital marketing efforts. As a sub-group of the Chief Marketing Officer (CMO) Council, we are able to provide a wealth of reports, news articles, white papers and research about the latest challenges, trends and best practices across the full scope of digital marketing efforts. In addition, you will also have the opportunity to contribute your insights by participating in any of our featured surveys. More »