globalfluency in the news
Chief Marketers Call For More Digital Platform Transparency; Level Of Media Spend Will Be Linked To Reporting Accuracy
Apr 24, 2018 - MarTech Series
“The frustration across the marketing ecosystem is palpable, and new headlines that breach trust and showcase systemic carelessness have inflamed the issue,” noted Liz Miller, Senior Vice President of Marketing for the CMO Council. “The industry as a whole must align on transparency and reliability. If we don’t live up to these expectations, we will see more accounts up for review and more orders being pulled. That’s not to say all is lost; there is still an excitement about the next evolution in digital engagement, especially through online video content.”
The big lessons for marketers in the wake of Facebook/Cambridge Analytica data leak
Mar 20, 2018 - CMO.com
The CMO Council senior VP of marketing, Liz Miller, said the industry must be "hyper vigilant" in developing transparency and authenticity with customers in partnership with the platforms being leveraged to connect with them. "Think long and hard about how you explain data policies and the value intelligence will bring to your customers, and then deliver - every time," she advised. "Our customers are willing to provide us with data, and they will volunteer it in exchange for value. But thanks to Cambridge Analytica, some of that trust is eroded and we will need to win it back."
AI Might Write The Perfect Love Letter, But Will Your Customer Read It?
Mar 1, 2018 - Retail Executive
Where we can, should, and must head in the age of the machine. With AI tools powering personalization across the commerce journey and the very real fact that an individualized customer experience is now table stakes versus a unique moment of differentiation and delight, what does the consumer actually want and expect?
Exclusive CMO Council Q&A: If Unilever Takes A Stand Against Fake News, Retail Must Step Up Too
Feb 28, 2018 - Retail Touchpoints
With social media making it easier to share fake news, hate speech or divisive content with a larger audience, retailers and CPG brands now need to protect themselves to ensure they’re not caught up in a crossfire that can turn off consumers. A recent CMO Council survey found that 66% of U.S. and UK consumers lose respect for brands that place ads near inappropriate or questionable content. In an exclusive Q&A with Retail TouchPoints, Liz Miller, Senior VP of Marketing with the CMO Council, shares her thoughts on what Unilever’s potential exodus from Google and Facebook would mean for retail advertising going forward.
Unilever tells Facebook and Google to clean up online 'swamp' or it will pull ads
Feb 12, 2018 - USA Today
Nearly three-fourths (72%) of 300 marketers in a September 2017 CMO Council survey said they had concerns about ad placements, and 43% said they had experienced some type of problem in how their advertising was viewed.
"Consumers expect brands that they invest their time and their money in to to be responsible citizens of the Web. They expect them to understand and know where their brand is being seen," said Liz Miller, the CMO Council's senior vice president.
Bring Your Brand to Life With Always-Present Customer Engagement
Dec 29, 2017 - AdWeek
Customer perceptions from early experiences (or lack thereof) of messaging app users may be difficult to overcome for brands that are unable to rapidly respond. “This is engagement at the speed of digital, and the customer expects a similar level of responsiveness across all experiences, regardless of whether the channel is physical or digital,” says Liz Miller, senior vice president of marketing for the CMO Council.
Manufacturers Struggle with the Postsale Experience
Oct 25, 2017 - FierceRetail
"While top management on the manufacturer side is strongly committed to creating customer-centric cultures, they don't appear to be giving CMOs the responsibility to take ownership of the aftermarket as a revenue and margin opportunity or a critical area of customer loyalty-building and brand attachment," said Donovan Neale-May, executive director of the CMO Council.
CMO Council Report: Brands & Telcos Must Partner to Deliver Omni-Channel Experience
Aug 31, 2017 - Mobile Marketing Watch
New research from the Chief Marketing Officer (CMO) Council reveals that brands and communications service providers will need to become tightly coupled in order to truly fulfill their shared vision of delivering a more gratifying, valued and relevant omni-channel experience for customers. “Less than 10 percent of telco marketers believe they are highly advanced and rapidly evolving when it comes to being more data-driven, customer-responsive and digitally adaptive,” notes Donovan Neale-May, Executive Director of the CMO Council.
The Customer in Context: The CMO Council’s New CX Report
Jul 18, 2017 - Brandchannel
The Chief Marketing Officer (CMO) Council’s latest research report, “The Customer in Context,” finds that nearly half of North American and European consumers will abandon a brand and take their money elsewhere if they repeatedly encounter “a poor, impersonal or frustrating customer experience across channels of engagement.”
Marketers Don’t Have a Clue About Data, CMO Council Reports
Apr 3, 2017 - CMSWire
Marketers are far less data-savvy than they may think.
They don't know what data they have at their disposal, and they don't know how to use it. CMO Council Executive Director Donovan Neale-May told CMSWire poor data management strategies are critical issues.
Why Isn't Business Research More Relevant to Business Practitioners?
Sep 19, 2016 - Harvard Business School Working Knowledge
Like many business leaders, Donovan Neale-May routinely seeks out information on business innovation and management trends. He reads reports from market analysis firms, white papers from companies in his field, and articles in online trade magazines. But he rarely bothers with academic business journals.
Put the Tech Back into Tech Shows
Jan 21, 2015 - CMS Wire
At a time marketers can buy leads by the score, engage customers with personalized emails, stage their own events and track prospects across any channel, sprawling technology trade shows are fighting for relevancy.
Discussion Point: Are Trade Shows Worth the Cost?
Jan 20, 2015 - CMS Wire
They're crowded, noisy, informative, exhausting and sometimes fun and profitable. But trade shows are also very expensive at a time CMOs need to show a strong return on investment (ROI) on every marketing dollar.
The Big Read: Our bright young stars are shining in America
Nov 29, 2013 - Times Live
Here's something very uncomfortable. South Africans are much more likely to achieve greatness if they leave the country than if they stay here... There are names you have never heard here - like Mankekolo Mahlangu-Ngcobo, Gift Ngoepe and Donovan Neale-May - but who are movers and shakers in North America.
Q&A With CMO Council's Executive Director, Donovan Neale-May
May 1, 2013 - Connect Daily
The May/June 2013 issue of Connect Daily features a Q&A with the CMO Council's own Executive Director, Donovan Neale-May. Read the full article to discover first-hand insights and best practices on how to get the most from people-produced content.