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Why Isn't Business Research More Relevant to Business Practitioners?

Sep 19, 2016 - Harvard Business School Working Knowledge
Like many business leaders, Donovan Neale-May routinely seeks out information on business innovation and management trends. He reads reports from market analysis firms, white papers from companies in his field, and articles in online trade magazines. But he rarely bothers with academic business journals.

Put the Tech Back into Tech Shows

Jan 21, 2015 - CMS Wire
At a time marketers can buy leads by the score, engage customers with personalized emails, stage their own events and track prospects across any channel, sprawling technology trade shows are fighting for relevancy.

Discussion Point: Are Trade Shows Worth the Cost?

Jan 20, 2015 - CMS Wire
They're crowded, noisy, informative, exhausting and sometimes fun and profitable. But trade shows are also very expensive at a time CMOs need to show a strong return on investment (ROI) on every marketing dollar.

The Big Read: Our bright young stars are shining in America

Nov 29, 2013 - Times Live
Here's something very uncomfortable. South Africans are much more likely to achieve greatness if they leave the country than if they stay here... There are names you have never heard here - like Mankekolo Mahlangu-Ngcobo, Gift Ngoepe and Donovan Neale-May - but who are movers and shakers in North America.

Value Creation by Employees

Nov 9, 2013 - CustomerThink

Don’t Let Mobile Be an Afterthought

May 2, 2013 - Marketing Magazine

Q&A With CMO Council's Executive Director, Donovan Neale-May

May 1, 2013 - Connect Daily
The May/June 2013 issue of Connect Daily features a Q&A with the CMO Council's own Executive Director, Donovan Neale-May. Read the full article to discover first-hand insights and best practices on how to get the most from people-produced content.

Making Content the Cornerstone of Customer Engagement

Nov 8, 2012 - Globalfluency
A GlobalFluency white paper on the value of peer-powered content in building brands and growing business opportunities.

Second Q&A With CMO Council's Executive Director, Donovan Neale-May

May 6, 2011 - Fox Business
Donovan Neale-May, CMO Council Executive Director, discusses why marketing executives at the CMO Council rated themselves so poorly.

The New CMO CIO Alignment Imperative

Oct 26, 2010 - CMO.com

Trendsetters: Get to Know Donovan Neale-May

Jul 26, 2010 - InternationalistMagazine.com

Good Advice for Bad Times

May 4, 2009 - Deliver Magazine

Gaining a Step Up

May 4, 2009 - Deliver Magazine

The Wall Street Transcript: An Interview With Donovan Neale-May

May 5, 2004 - The Wall Street Transcript

The Art of Building a Brand

Jan 1, 2003 - Aspatore Inc.

videos

Precision Marketing: Opening New Routes to Revenue Through Timely, Targeted, Relevant Promotions

Liz Miller, Vice President of Programs and Operations of the CMO Council discusses how marketers are turning away from the one message one channel approach to engagement and starting to turn towards what we're recognizing as precision marketing - a way of engaging with our customers at the right time, with the right message in the right vehicle. Watch video »

Precision Marketing: Opening New Routes to Revenue through Timely, Targeted, Relevant Promotions

Donovan Neale-May, Executive Director of the Chief Marketing Officer (CMO) Council speaks to how Chief Marketing Officers need to focus on increasing performance and value in their organization by being efficient and effective in reaching their audiences. Watch video »