Global companies are looking for strategic marketing partners with cross-border capability and a performance-driven culture to help them better understand fast-changing, dynamic markets and create and deliver effective and efficient programs for their regional markets. But today, these same nimble global companies are working with a legacy system of multiple agencies pushing multiple agendas that create fragmented messaging and influence displacement.
GlobalFluency leverages the resources and capabilities of 750 communications professionals with technology domain expertise in more than 70 offices in more than 40 countries worldwide. We hand-pick our teams to meet your specific regional market requirements and offer a single point of contact to eliminate the headache.
Marketers are frustrated by the lack of consistency, measurability and visibility into how their messages and strategies are rolled out and executed on a global scale. According to analytics conducted by GlobalFluency, the top three wish-list items for improved global campaigns of marketers conducting global localization campaigns include providing a globally consistent and relevant experience, achieving greater marketing accountability and performance measurement, and adopting more digital engagement channels to engage with local audiences.
Our research goes on to show that most brands spend more time managing a complex network of local agencies, each tasked with different priorities and armed with different agendas and methodologies. The result is a fragmented global engagement strategy and the increased opportunity for more “random acts of marketing.”
Time is also a commodity that global engagements are typically happy to waste. In our analysis, the majority of organizations wait between 10 and 20 days after the launch of a global communications strategy to implement these messages locally. A staggering 20 percent of senior marketers admit that local and regional campaigns rarely roll out within a 30-day window.
At GlobalFluency, we believe that localization is critical, but so are efficiency and speed. That’s why we have amassed the GlobalFluency network of independently owned and operated marketing, communications and interactive services firms around the globe. Our Global Sourcing Services leverage the resources and capabilities of 750 communications professionals with technology domain expertise in more than 70 offices and in more than 40 countries worldwide.
We hand-pick our teams to meet your specific regional market requirements, whether it is to execute regional campaigns, manage special in-country projects or provide tactical marketing services on demand. These best-of-breed technology-marketing teams deliver a higher level of expertise through account involvement and management by senior executives and principals who have deep knowledge of their markets. Our global teams also have access to refreshed bodies of knowledge and aggregated information through our vast reservoir of secondary data and regional primary research.
And because our senior leadership members at GlobalFluency are actively engaged with projects and clients around the globe, we bring an unprecedented wealth of knowledge and market understanding. From emerging brands in Africa to the evolution of digital in Asia, we are seen as experts in global innovation, communications and marketing.
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Challenger Brands from Developing Markets: Africa and The New Global Contenders
Speaking to the Gordon Institute of Business Science, Donovan Neale-May focused on what has created success for some of the 1,000 companies with revenues of over $1 billion that are now based in developing economies.