NEW RESEARCH HIGHLIGHTS PET PEEVES OF TRAVELERS AND WAYS TO CARE LESS ABOUT TRAVEL STRESS Adept Travelers are Doing More Trip Planning, Taking Out Insurance and Seeking Perks and Privileges That Improve the Travel Experience More »
About Us / Featured News
what we saidsee
Naele-May's presentation to the DEMO Traction crowd drew on research including the CMO Council study entitled "Integrate to Accelerate Digital Marketing Effectiveness," in which only 9 percent of more than 200 global marketers surveyed said they had a highly evolved digital marketing model with a clear path of evolution appeal. Download Presentation »
"Executive sprawl" and the proliferation of C-level titles acrosss multiplying turfs and sub-divisions or responsibility including "chiefs" of revenue, digital, data, customer experience, relationships, insights and innovation, is chellenging CMOs to consolidate authority and assert ownership of these critical roles in their organizations. In many organizations, marketing struggles for legitimacy and credibility. Download Presentation »
The challenges facing CMOs
Donovan Neale-May, Executive Director, CMO Council shares his thoughts on marketers as they increasingly control a bigger part of the technology budget. What are they spending it on and what is working?
Executive Briefing: Creating Marketing Leadership
The impact of rapidly evolving technology on marketing leadership is critical. In an interview with the C-Suite Network, Donovan Neale-May discusses how marketing leaders are keeping pace with the latest digital marketing trends.
news & media coveragesee
BRING YOUR BRAND TO LIFE WITH ALWAYS-PRESENT CUSTOMER ENGAGEMENT
Dec 29, 2017 - AdWeek
Customer perceptions from early experiences (or lack thereof) of messaging app users may be difficult to overcome for brands that are unable to rapidly respond. “This is engagement at the speed of digital, and the customer expects a similar level of responsiveness across all experiences, regardless of whether the channel is physical or digital,” says Liz Miller, senior vice president of marketing for the CMO Council.
MANUFACTURERS STRUGGLE WITH THE POSTSALE EXPERIENCE
Oct 25, 2017 - FierceRetail
"While top management on the manufacturer side is strongly committed to creating customer-centric cultures, they don't appear to be giving CMOs the responsibility to take ownership of the aftermarket as a revenue and margin opportunity or a critical area of customer loyalty-building and brand attachment," said Donovan Neale-May, executive director of the CMO Council.
CMO COUNCIL REPORT: BRANDS & TELCOS MUST PARTNER TO DELIVER OMNI-CHANNEL EXPERIENCE
Aug 31, 2017 - Mobile Marketing Watch
New research from the Chief Marketing Officer (CMO) Council reveals that brands and communications service providers will need to become tightly coupled in order to truly fulfill their shared vision of delivering a more gratifying, valued and relevant omni-channel experience for customers. “Less than 10 percent of telco marketers believe they are highly advanced and rapidly evolving when it comes to being more data-driven, customer-responsive and digitally adaptive,” notes Donovan Neale-May, Executive Director of the CMO Council.
THE CUSTOMER IN CONTEXT: THE CMO COUNCIL’S NEW CX REPORT
Jul 18, 2017 - Brandchannel
The Chief Marketing Officer (CMO) Council’s latest research report, “The Customer in Context,” finds that nearly half of North American and European consumers will abandon a brand and take their money elsewhere if they repeatedly encounter “a poor, impersonal or frustrating customer experience across channels of engagement.”
MARKETERS DON’T HAVE A CLUE ABOUT DATA, CMO COUNCIL REPORTS
Apr 3, 2017 - CMSWire
Marketers are far less data-savvy than they may think. They don't know what data they have at their disposal, and they don't know how to use it. CMO Council Executive Director Donovan Neale-May told CMSWire poor data management strategies are critical issues.