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Naele-May's presentation to the DEMO Traction crowd drew on research including the CMO Council study entitled "Integrate to Accelerate Digital Marketing Effectiveness," in which only 9 percent of more than 200 global marketers surveyed said they had a highly evolved digital marketing model with a clear path of evolution appeal. Download Presentation »
"Executive sprawl" and the proliferation of C-level titles acrosss multiplying turfs and sub-divisions or responsibility including "chiefs" of revenue, digital, data, customer experience, relationships, insights and innovation, is chellenging CMOs to consolidate authority and assert ownership of these critical roles in their organizations. In many organizations, marketing struggles for legitimacy and credibility. Download Presentation »
Donovan Neale-May, CEO, Globalfluency, and CMO Council Executive Director, presenting at Demo Traction Boston, September 2015.
Puslidhed on Apr. 15 2015.
CMO Council's Liz Miller on research about how organizations are using analytics to improve how they engage with mobile customers.
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Why Isn't Business Research More Relevant to Business Practitioners?
Sep 19, 2016 - Forbes
Like many business leaders, Donovan Neale-May routinely seeks out information on business innovation and management trends. He reads reports from market analysis firms, white papers from companies in his field, and articles in online trade magazines. But he rarely bothers with academic business journals.