GlobalFluency combines advanced tools and best practices for market research with a global network of relationships and partnerships for accessing critical decision makers around the world. The firm's exclusive Affinity Networks, such as the Chief Marketing Officers (CMO) Council, the Business Performance Management (BPM) Forum, the Forum to Advance the Mobile Experience (FAME), and the Software Economics Council (SECO), are significant and respected originators of major industry research initiatives. These executive thought leadership networks have formed partnerships with many of world's leading media and publishing groups in order to more effectively reach critical decision makers worldwide.

In addition, GlobalFluency works with leading solutions and service providers in online research and intelligence-gathering. These include Factiva (reputation intelligence), Biz360 and Cymfony (competitive news tracking & assessment), BuzzMetrics (online discussion tracking and analysis) and Powerfeedback.com (scalable research) to quickly and effectively understand and monitor critical opinions and trends.

GlobalFluency and Powerfeedback.com together offer clients a robust set of market research capabilities including:

• Custom online surveys
• Custom web applications (online balloting, data collection, classroom evaluation, etc.)
• Online focus groups
• Custom software development
• Call center and customer service department checks ("mystery shopper") for receptiveness, timeliness and effectiveness
• Field surveys via PDA's, Tablet PCs and other handheld computing devices
• Paper surveys
• Phone polls