We believe in the power of global connections. GlobalFluency owns and operates exclusive Affinity Networks™, which are highly respected membership groups and communities that serve as critical global channels of insight, access and influence. These networks leverage the power of the Internet and a desire for peer-level interaction to enable companies to initiate strategic conversations and knowledge exchange with key stakeholders and purchase influencers.
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 6,000 members control more than $200 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include over 12,000 global executives across 100 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. The Council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Marketing Supply Chain Institute, Customer Experience Board, LoyaltyLeaders.org, Online Marketing Performance Institute, and the Forum to Advance the Mobile Experience (FAME). www.cmocouncil.org
Another GlobalFluency Affinity Network, The Business Performance Innovation (BPI) Network (www.bpinetwork.org) is an influential group of senior-level executives driving transformation, process re-invention, organizational innovation, lean operation, and competitive adaptability in multi-national enterprises worldwide. Members of this change-centered affinity network represent companies with combined annual revenues of more than $1 trillion. The aim is to share thinking and advance best practices in how enterprises can "transform to better perform" as they seek to tap more complex, cost-sensitive, growth markets with large, diverse and evolving consumer and infrastructure needs.
Affinity Networks create interactive relationships with senior executives in marketing, information technology, operations, and management positions representing a wide range of industries from technology, communications, and financial services to healthcare, entertainment, and consumer packaged goods.
Our networks also allow clients to create alignments with influential publishing groups and organizations and achieve closer integration with channel and business partners in cooperative programming and demand generation activities.