NTT Innovation Institute, Inc.
NTT turned to GlobalFluency when the technology corporation was launching a new Silicon Valley applied research and development center, called the NTT Innovation Institute, or NTT i3. GlobalFluency worked with the founding executive team to develop compelling messaging and content to reach and engage Silicon Valley’s technology ecosystem and NTT customer audiences globally. GlobalFluency developed a wide range of content to help position and launch the Innovation Institute’s new Customer Experience Center, including infographic signage, tour guide scripts and collateral. It developed a wide variety of thought leadership content and product messaging and materials for new technology introductions, placed feature and news stories in major technology and business media, and designed and implemented an interactive, web-based newsletter called Inside i3.