Entellium is a global software company that develops on-demand Customer Relationship Management(CRM) software for small and midsize businesses. Entellium is the developer of Gamer Influenced Design (GID)™, a concept that incorporates into business software design some of video-games’ most compelling features. The result is interactive, intuitive and boldly designed software. The company’s numerous awards and honors include: a coveted “leader” ranking from Forester Research in both Sales Force Automation (SFA) and Customer Service Management; and CRM Magazine's 2004, 2005 and 2006 Market Leader Award for SFA. Entellium is headquartered in Seattle, WA, and maintains a global research and development office in Kuala Lumpur, Malaysia.